At the same time, Apple refreshed its tablet line-up by replacing the iPad Air 2 with a 9.7-inch iPad known simply as the iPad.
This is an entry-level 9.7-inch iPad for those who want the size but not the price. It will be available in gold, silver and space grey this Friday. The basic 32GB Wi-Fi iPad is priced at $498, while the top-end 128GB Wi-Fi + 4G model will cost $898.
Finally, there is another subtle update. The 4-inch iPhone SE will be getting twice the storage capacity. Previously, it was available only in 16GB and 64GB versions. Now, it will be available in 32GB ($658) and 128GB ($828) as well.
Apple is widely expected to unveil an update to its flagship iPhone this fall that might have new features such as wireless charging, 3-D facial recognition and a curved display.
Apple also announced a new app for creating videos and sharing them with friends on its iOS devices. The new feature, along with extra iMessage features released in recent years, pushes Apple closer to competing with the features in social networking apps like Snap.
The new app, called Clips, lets users add captions and speech bubbles to videos and share them on social networks such as Facebook, Instagram or Apple's own messaging app, where videos can be sent to contacts with a single tap. But unlike Snap or other messaging apps, users can add captions to videos using their voice.