Today we’re looking at smartphone ownership and a new study that suggests the iPhone 6 will assist towards an Android takeover. Although lately Android has been the dominant smartphone platform a new survey of smartphone owners in the US indicates that in just a few short years more people will own an iOS iPhone than an Android phone.
This seems to be mainly because iPhone owners have a strong loyalty to Apple’s iOS platform. A survey of 16,000 people in the US conducted by Yankee Group over the last year asked about the smartphones they were using now and phones they intended to purchase. Approximately half of the survey participants currently own an Android phone while around 30% own an iPhone. However, of those who said that they would be purchasing a new smartphone over the next six months, 42% said they would be choosing an Android device while 42% said they would be buying an iPhone.
The current iPhone owners who said they would be opting for another iPhone totaled 91% showing a huge amount of brand loyalty. Only 6% said they would be switching to an Android device. Compare that with current Android phone owners where although 76% said they would be buying another Android device, 24% said they would be switching platforms and 18% of those said they would be purchasing an iPhone.
If the current trend continues then the forecast is that the amount of iPhone owners in the US will overtake Android phone owners within the next few years. Check out the chart image above to see smartphone platform projection figures. Yankee Group VP Carl Howe therefore feeles that Android has peaked while market share of the iPhone will continue to grow.