It’s not Apple device launch season until we receive word of ridiculous, exorbitantly expensive accessory for one of the season’s new devices. This year refuses to disappoint us, with the announcement of this ridiculous nonsense. Yes, that’s an iPad Mini case that costs 700K. No, this isn’t a joke. Yes, as far as we can tell, this is a real thing you can actually (theoretically) buy.
The bejewelled case is sold by The Natural Sapphire Company, a company who has made similarly swanky cases for other electronic gadgets before. This time around, their iPad Mini case is described thusly: “Featuring an 18K high polished white gold body set with 3,328 natural Ceylon blue sapphires with a total weight of 599cts, and an Apple logo set with 50 round brilliant diamonds weighing a total of 5 cts.”
Six hundred carats of sapphire…you really have to wonder how much this thing weighs. Probably at least as much as the iPad Mini itself! Then again, if you can afford a 700K iPad Mini case, you probably have someone to hold it for you.
It’s hard to imagine that there’s actually a market for stuff like this. I suppose it could all be a hoax, but it really does look like the company is serious about selling an iPad accessory that costs the better part of a million dollars. It’s not the first time they’ve offered an accessory like this, either, so presumably they’ve been successful in the past. Pretty mind boggling.