Apple launched its Retina
display-sporting iPad in China on Friday to orderly lines, a scene
contrasting the company's most recent product launches in the country
which were marred with unruly crowds and scalpers.
A pre-sale reservation system instituted by Chinese Apple Stores appeared to be effective as the third-generation iPad launch went off without a hitch, perhaps uncharacteristically so for such a substantial release.
The scene came as a surprise to Apple customers, reports Reuters, as many have become used to long lines and overnight waits to purchase the new products. Scalpers were also an issue as demand sometimes drastically outweighed supply. Apple in January was forced to halt sales of the popular iPhone 4S on launch day as a large group of customers became unruly upon hearing that the handset was sold out.
"I'm very surprised that there is no line," said Sun Xufei, an IT worker who was first in line at the Shanghai Lujiazui Apple Store. "I thought there was going be a long line so I came over a bit earlier to pick it up." The line Xufei was standing in was reportedly only about 20 people deep.